Archive for the ‘ Exhibitor2012 ’ Category

Exhibitor2012 Exhibit Engineering/Construction

In the design phase (for Exhibitor 2012) the decision to have the entire upper portion of the booth back-lit drove the initial layout and engineering of the overhead structure.  We ran experiments using LED light strips and fluorescent light fixtures.  Each type of light source had its pro and cons.  We decided to use fluorescent for several reasons: the first was the even and consistent light it provided across the entire tube length.  Then we could also mount the light fixture parallel to the fabric easily lighting the inside and the outside of the unit, doubling their effectiveness.  With the fixtures parallel to the fabric it positioned the fluorescent units right on top of our channel.

With the lighting fixtures on top of the channel, mounting them was extremely straight forward.  We chose small units with a single tube with a small diameter bulb (approximately ½ in.).  I believe that the fluorescent units would be best described as the ones you might see lighting the inside of an accessory counter at a store.  With the choice of the fluorescent units, we started to get a picture of what each section might weight with all the lights, cords, plugs, fabric and the aluminum.  We also preformed some tests to determine the proper depth of the light box.  Once again we were pushing the envelope because we wanted the sections to be relatively thin.

With the basic parameter established we gave a lot of consideration to the construction of the overhead units.  They would need to be strong to safely hold the large amount of weight, and all critical connections would need to have multiple screw connections to eliminate any possibility of problems.  The units themselves would be designed from the start with the approach that any kind of failure would not be a possibility.  This design and engineering was enhanced through the use of our CNC laser and our CNC press brake.  The two machines enable us to cut and fold virtually any type of plate, bracket, or gusset we could image, in our choice of aluminum or steel.  This allowed us to engineer the sections way beyond the recommended requirement for a hanging structure of this configuration.

Once design and engineering of the units was complete manufacturing and assembly was relatively quick.  It required a longer amount of time to prepare and rig the ceiling of our manufacturing facility to test hang the units.  It was a lot of trips up and down on the scissor lift, now however we have a good test hanging area.  The units were finished and test hung to check all components and provide experience on how the spacing plates would hold and how the legs needed to be erected and attached.

Throughout the entire process of design and engineering of the booth, packing and shipping was a constant consideration.  AGAM made the decision that we were going to keep the booth in the largest pieces possible, and use large carts to ship the booth.   The choice of large sections on carts meant that the booth would require a dedicated truck.  It also meant that the booth would have to be shipped directly to the show floor.  Shipping dedicated truck and directly to the show floor allowed us to minimize the amount of packing material needed (no crates).  It also enabled us to cut down the amount of time required to pack and unpack the booth.  As a whole, the unpacking then the assembly of the booth as well as the tear down and repacking of the booth ended up being a fraction of the time it would have taken to completely disassemble the entire booth.  So the savings on labor from complete assembly to complete dis-assembly to repacking of a crate was massive.  The savings on labor offset the cost of having a dedicated truck and shipping directly to show floor.  The equation also does not take into account the elimination of errors in assembly of a booth, as complex as this one, from pieces rather than large component pieces as we did.

Well, we had a hiccup; the truck carrying the exhibit through the Rockies hit an unusual severe snowstorm, and the arrival of the truck was delayed a massive 20 hours; but, thanks to these per-engineered components, to a dedicated crew, exhibit construction was completed 36 hours before show opening, allowing us to catch some rest, to relax and to enjoy a magnificent show by Cirque du Soleil.

Designing a Product Display Kiosk for AGAM’s Exhibit Booth

For the past 20 years AGAM has introduced new products and services to the trade show industry at the EXHIBITOR show.  Each year we build on our experience from past years.  If you were at the show in March 2012 and saw our booth, you may have noticed one area of focus that we devoted more attention to than in past years; our product display kiosks.  The following is a description of the design and fabrication process of the kiosks (pictured below on the trade show floor).

The first step to any well-focused design project is to understand objectives.  The primary goal for the kiosks was to function as a tool to feature our latest products and services. Because there were so many new and complex products to show we created separate “stations” to allow a flexible arrangement on the show floor and  included supplemental digital content to reinforce the product presentation.  Floor traffic can be unpredictable; therefore we wanted something that could adjust accordingly.  One large single kiosk would not allow this option.  Also, the newest addition to our service capabilities profile is our custom sheet metal design and manufacturing.  We decided our kiosk design should highlight this capability.

After identifying these objectives for our product display kiosks, we started formulating ideas and sketching a variety of options.  As a team, we reviewed the drawings and voiced opinions on what we thought would or wouldn’t work and why. This process helps us understand expectations and reveals insight on what the final solution needed to be.  Adjustments were directly modeled in the computer.    This allowed us to assign accurate dimensions and see the real proportions of the design.

After settling on a single semi-developed design, we built a mock-up.  Proportions may look correct on-screen, but nothing substitutes being able to see and touch the design in full-scale. The photo below is of our mock-up made with cardboard.    From this, we identified some further adjustments needed.

We then used the computer model to create the manufacturing data.   We  use the computer model and process it using our “unfold” software.  This program takes into account the material properties, thickness, angle, and exact tools that will be used to form the part in order to generate the correct cutout shape and size.  This is important because metal stretches when bent.  The computer  calculations assure precision of our finished part with a degree of accuracy measured  in 1000ths of an inch.  All bends are processed through a simulator to double-check for the risk of possible collisions or interference at the machine.  Once everything is confirmed, pieces are cut on our laser cutter.  This happens very fast and we are able to start forming our first “working” prototype almost immediately.

With our first real prototype, we can test the kiosk as well as the manufacturing process.  One important aspect we discovered was the space for the iPad screen needed to be larger.  Contact with the sheet metal was causing interference with the touch response.   From this point, the design is in its “final form.”  We went through all product groupings and made a unique layout configuration for the kiosk upper shelves that optimized each product presentation.

At this point, production took on full speed ahead.   All 5 kiosks and the parts were cut and bent.  To add color and protect the finish, everything was powder coated.  And finally, each kiosk was test assembled.

It is vital to showcase your products in an appropriate custom display that will grab your audience’s attention.  Our goal to showcase our latest products and services was accomplished through the use of custom display kiosks which proved to be effective during the show.   Visitors were enticed to handle the sample products, ask questions, and to visit each kiosk. This hands-on presentation was a successful approach in providing the comprehensive overview of our capabilities, products and services that we wished to share with visitors at the show.

If you have a custom project, feel free to contact us to discuss at

AGAM will be at EXHIBITOR2012

AGAM will be at EXHIBITOR2012

AGAM’s booth at EXHIBITOR2012


AGAM offers unparalleled manufacturing and specialized fabrication services for both large-scale and small-scale projects. AGAM now functions out of a vast, 110,000 square foot production facility located in Elkridge, Maryland. Since the move, AGAM provides all its services under one roof in the United States. With state-of-the-art equipment and highly trained production specialists, AGAM provides fast turnaround schedules and precision fabricated products for all our clients.

AGAM Works to Create Booth for EXHIBITOR2012

In six weeks, AGAM will be exhibiting at Exhibitor2012 in Las Vegas, Nevada. Gearing up for a trade show is no little feat around here. But, because we manufacture an aluminum modular display system, it is pretty much guaranteed that we are going to have a cool booth right? Right! All the materials (minus the SEG fabric) and resources are available at our plant. From brainstorming to designing, building to shipping, it all happens right here.

Contributions to the Unique Design of the EXHIBITOR2012 Booth

Over the past couple of weeks, the booth has been design and the building process has begun. Another unique factor that plays into the creation of our booth is that everyone at AGAM will have contributed to the final product in some way.  Whether it is lending an innovative idea during the planning process or making a part during the building process, the final product is a team effort.

Our booth is 20 feet by 30 feet, featuring a hanging cube expanding our exposure and it is 20 feet high. We have 2600 square feet of SEG fabric graphics, backlighting, product kiosks, demo products, and a sample table featuring our extrusion portfolio. Our goal is to ensure that visitors gain quality insight on the services, innovative products and solutions that AGAM has to offer.

If you’re attending Exhibitor2012, March 5–7, 2012, come on by, we are at booth #1663. AGAM employees, Oscar, Theron, Troy, Tamas, and Justin will be present as well as Founder and President, Xavier Decludt. Stop by, we would love to meet you. See you in Las Vegas!

AGAM Can Help Build the Exhibit of Your Dreams

As innovative designers at AGAM, we are constantly creating new extrusions and accessories to benefit our customers. The AGAM Aluminum Modular Display System’s components interlock to build attractive exhibits, displays, store fixtures, office environments or anything you imagination and creativity will allow! Email us at or give us a call, toll-free, for more information at 1-800-645-0854.

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