Archive for the ‘ Tradeshows ’ Category

2014 Trends at AGAM

During 2014, at AGAM, we were confronted to a large number of creative designs to be fabricated with the AGAM System. Our teams of Industrial Designers and Project Coordinators were able to provide fully engineered solutions to our clients as well as support the fabrication specialists in the plant. We asked the teams what some of their favorite projects were for 2014. Check out what they said!

AGAM’s Aluminum Cladding System

Booth Solutions Using Aluminum Cladding System

Jonathan Knight and Theron Williams worked on a large-scale exhibit at the beginning of 2014 that highlighted AGAM’s Aluminum Cladding System. The Aluminum Cladding System creates a bold and contemporary interior environment, perfect for booths that are trying to stand out in the crowd.

Jonathan and Theron built two structures, within a two-week turnaround. The structure was 16 feet tall by 70 feet wide, including two large conference rooms. This exhibit was significantly larger than typical booths.

2014 Trends at AGAM

AGAM Aluminum Cladding System

Once the structure was drawn, and the customer approved it, Jonathan and Theron specified flat black powder coating that gave the exhibit an architectural and contemporary look.

Possible Customizations with Aluminum Cladding System

The innovative system of interlocking brackets and panels allows for tool-free assembly on a VS45 extrusion frame. AGAM’s state-of-the-art production facility includes the latest manufacturing technologies that fully customize sizes and finishes to your exact specifications.

The Aluminum Cladding System is no different. AGAM has a water jet laser that allows the customizations of the aluminum panels. The laser can cut out graphics, emblems, or logos to take your booth to the next level and make you stand out from your competitors. We understand why Jonathan and Theron chose this project as their favorite for 2014! What are your thoughts?

Specialty End Milling for Customizable Designs

Booth Solutions Using Specialty End Milling

Gabriel Baleanu and Alexandra Hart worked on another large-scale exhibit in 2014. However, they adapted their extrusions for fabric panels using AGAM’s Specialty End Milling. Specialty End Milling results in creating intricate and visually appealing designs.

Gabriel and Alexandra created a 30-foot wide by 40-foot long structure that required a lot of custom work with fabric panel extrusions. The customer wanted fabric panels running along either side of the display as well as on the ceiling. However, there was no easy way to connect the canopy to the larger panels, so they had to use the Specialty End Milling to adapt the extrusion for fabric.

How Does Specialty End Milling Work?

Specialty End Milling is the action by which the end of the extrusion can be milled to different shapes, using various cutting heads. In this case, the extrusion was running the wrong way. So, Gabriel and Alexandra milled off the fin to get it to fit flush against the panel. By milling off the fin, this allowed them to provide support while also giving the impression that the panel was floating.

Gabriel and Alexandra were successful in completely this customized panel after communicating with the client and creating various line drawings before producing the final product.

2014 Trends at AGAM

2014 Trends at AGAM

Drawing and Designing a Back Wall with SEG Fabric

Adaptable Booth Solutions for AGAM Client

Carla Cortbawi and Seth Grove worked on creating a back wall that highlighted the use of SEG fabric in 2014. What made this project standout to them was that the client wanted the wall to be adaptable to different sizes. So, Carla and Seth created a 30-foot wall that could break down into a 20 by 10 and a 10 by 10, allowing for versatility and reusability for their client.

2014 Trends at AGAM

30×10-foot Back Wall with SEG Fabric

2014 Trends at AGAM

20×10-foot Back Wall with SEG Fabric

2014 Trends at AGAM

10×10-foot Back Wall with SEG Fabric

Along with the adaptable back wall, the client wanted monitors to be flush with the fabric. So, Carla and Seth created an inner structure within the wall. The client also wanted access to the monitors, so the team had to fit a door into the SEG fabric to access the monitors from behind, which was something new in 2014.

Client Visit and Collaboration with AGAM

While AGAM teams are in constant communication with the clients, it is sometimes difficult to communicate ideas over the phone. In this case, the client flew down to AGAM’s plant to meet with Carla and Seth to finish ironing out the details. While the client was at AGAM, Carla was able to complete the drawings due to collaboration on the stop. Carla and Seth completed the project within the customer’s specifications. This project was a perfect opportunity to work closely with the client and to strengthen what looks like a promising beneficial and long lasting relationship.

AGAM’s Capabilities All-In-One Project

We’ve highlighted the Aluminum Cladding System, the Specialty End Milling Solutions, and SEG Fabric. But now, we are going to focus on a project that highlights a variety of AGAM’s capabilities.

SEMA Show and AGAM

Adam Frederick and Oscar Sandoval worked with a client who, every year, creates a new design and new theme for the SpeciSEMAalty Equipment Marketing Association (SEMA) show. SEMA is a trade association consisting of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, re-stylers, car clubs, race teams and more. These individuals buy, sell and use all kinds of specialty parts and accessories to make vehicles more attractive, more unique, more convenient, faster, safer, more fun and even like new again.

Adam and Oscar used AGAM System’s powder coating, SEG fabric, and aluminum to create the client’s display. One of the main focuses was “hiding” the structure using SEG fabric to cover the extrusions.

Client Understood AGAM System

Since the client was familiar with the AGAM System, Adam and Oscar did not have to re-engineer their rendering since they used the AGAM profile to create the exhibit. This 40 by 40 display highlighted AGAM’s FH1490 Extrusion that is used to hold SEG fabric. Another fun fact about this project is that the client’s exhibit design was nominated for best of show, and Adam and Oscar helped make that happen!

AGAM Works to Fulfill All Your Customized Display Needs

At AGAM, we do our best to make the customer’s visions come to life. The AGAM Aluminum Modular Display System is engineered around a broad range of extrusions and accessories. We use these components to build attractive exhibits, displays, store fixtures, office environments or anything your imagination and creativity will allow!

We can’t wait to see what 2015 has in store! If you have a design that you want to see brought to life, contact AGAM today! Email us at or give us a call, toll-free, for more information at 1-800-645-0854.

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New Product Launch at AGAM – The Lightbox Extrusion, FH2001

AGAM has created a team infrastructure that we believe best serves the needs of our customers: providing superior client service as well as design in the aluminum modular system industry. Moreover, with many of our product lines, AGAM continues to develop and refine our system to better suit customers’ wants and needs. The most recent being an addition to the Fabric Holding series: the FH2001. Below is the FH2001 Extrusion. The rendering to the right is just one of the ways you can use the FH2001 to enhance your displays. Continue reading to find out how AGAM has used the FH2001 Extrusion.

New Product Launch at AGAM – The Lightbox Extrusion, FH2001

New Product Launch at AGAM – The Lightbox Extrusion, FH2001








Concept Development of AGAM’s FH2001

The FH2001 is an eight-inch (200mm) deep extrusion that can be engineered to construct custom-sized lightboxes. Here are the most important design objectives AGAM followed when creating the FH2001:New Product Launch at AGAM – The Lightbox Extrusion, FH2001

  • A slim, sturdy 200mm profile
  • Double-sided Silicone Edge Graphic (SEG) frame
  • Option between hard panel and fabric diffusers
  • Multiple light configuration possibilities

AGAM manufactured a small sample using existing extrusions. There are two different sized miter and inline connectors for the FH2001: small and large. The smaller version is intended for frames of 6’x6’ or less, and the larger versions are for frames of 6’x6’ or more.

Development of AGAM’s Lightbox Extrusion FH2001

Because of the slim profile of FH2001, the lights can be mounted very close to the edge of the frame, creating large, fully backlit displays without dark edges. The internal channels are spaced so that the number of LED strips can be easily doubled for an extra bright display.

Testing Lightbox Extrusion FH2001 at AGAM

After the drawing was officially approved, and sample lengths of the FH2001 were received, our engineers built a full sized frame to test the strength, ease of assembly, and lighting effects. They also began determining the best way to incorporate different accessory pieces, such as base plates, side legs, and corner braces. All of these would be used to provide additional strength and stability, which is necessary for large-scale frames.

The best way to attach the base plate was to manufacture a custom plate with two holes. By lining up the two outer channels on the FH2001, this would secure the base plate to the rest of the light box.

Connections are made with carriage bolts, washers, and nuts, just like any other FH frame. By adding the second hole in the base, the bolts do not interfere with the LED strips in the center channel.

Successful Creation of AGAM’s Lightbox Extrusion FH2001

The extra depth of the FH2001 frame creates space between the graphic and LEDs, so the light is appropriately diffused and evenly spaced.

Below are some design ideas that demonstrate various applications of the FH2001.

New Product Launch at AGAM – The Lightbox Extrusion, FH2001

New Product Launch at AGAM – The Lightbox Extrusion, FH2001

AGAM Aluminum Modular System Can Help You

AGAM offers unparalleled manufacturing and specialized fabrication services. With a vast 110,000 square foot production facility, AGAM provides all its services under one roof in the United States. With AGAM Systems, design possibilities are infinite. So, if you are looking to make improvements to any type of environment, such as a conference room (as in our case), AGAM has a solution for you.  Email us at or give us a call, toll-free, for more information at 1-800-645-0854.

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Exhibitor2013 Engineering/Construction

This year, I was in charge of designing and building AGAM’s booth at EXHIBITOR 2013. In this 20’ x 30’ space, our objective was a strong architectural presence, an open and inviting floor, and to highlight new product developments such as Plikó with lights, the Aluminum Cladding System, and Cable Beam System.

From sketching to scale model, from rendering to final construction, we followed these goals. Each our concepts contained dynamic elements designed to add visual interest without detracting from the overall structure. One of the most important features in this year’s design was the lack of kiosks on the floor. Instead, we worked to integrated product displays into the columns.




The tower was the hub of the design, similar to a lighthouse indicating the path to a safe harbor. From there, three main spokes diverged outwards. They were built using our brand new Cable Beam System with a 40’ (12 meter) span and require no center support (see brochure here). Walls of the columns and tower were covered with our Aluminum Cladding System, an innovative way of covering vertical surfaces (see brochure here). The addition of the cladding to cap off the sides of the SEG covered columns created a very finished aesthetic.


On the Exhibit floor, we displayed Plikó, an ingenious, self folding, display with integrated backlit LED. There was ample room to walk around and to appreciate what visual impact these proprietary LED strips – made to AGAM’s specifications – can deliver.

On each column, we had bins full of gismos, all AGAM’s designed, engineered and made. Among these, an iPad Case + Swivel Mount, Push Button In-Line Connector, and other custom fabrication capabilities.

All inclusive, this exhibit incorporated nine new products – solidifying AGAM’s unchallenged position as a leader in innovation.


During the engineering and construction phases, I pulled from all resources and machining capabilities that AGAM has. The design required such things as custom plates (produced by our Laser Cutting Center), custom brackets (bent on a CNC Press Brake), and custom attachments like a reinforcement gusset welded to a steel plate. Every visible aluminum and steel part of the exhibit was powder coated for a clean and consistent finish.

There are some really talented individuals here at AGAM inside the production plant and I am still amazed at how things are made seamlessly – matching exact specifications in record breaking turnaround times.


I am honored to have led such a project and be part of a team of dedicated professionals in the various phases of design, engineering and construction of such exhibit.

Fellow exhibitors stopped by, even during setup and I could feel through their eyes their pride of seeing AGAM being a leading contributor to the success of the annual industry event. We, at AGAM, have really appreciated their compliments and comments and I take the opportunity of such blog to thank each and every one of them for that.

It was Coco Chanel – the diva of fashion – who once said, “You only have one opportunity to make a successful first impression”;   again, we did it.


If you would like some detailed fabrication CAD drawings, feel free to shoot me an e-mail at and let me know which format you like (SolidWorks, AutoCAD, or others).


Alexandra Hart
Industrial Designer

Exhibitor2012 Exhibit Engineering/Construction

In the design phase (for Exhibitor 2012) the decision to have the entire upper portion of the booth back-lit drove the initial layout and engineering of the overhead structure.  We ran experiments using LED light strips and fluorescent light fixtures.  Each type of light source had its pro and cons.  We decided to use fluorescent for several reasons: the first was the even and consistent light it provided across the entire tube length.  Then we could also mount the light fixture parallel to the fabric easily lighting the inside and the outside of the unit, doubling their effectiveness.  With the fixtures parallel to the fabric it positioned the fluorescent units right on top of our channel.

With the lighting fixtures on top of the channel, mounting them was extremely straight forward.  We chose small units with a single tube with a small diameter bulb (approximately ½ in.).  I believe that the fluorescent units would be best described as the ones you might see lighting the inside of an accessory counter at a store.  With the choice of the fluorescent units, we started to get a picture of what each section might weight with all the lights, cords, plugs, fabric and the aluminum.  We also preformed some tests to determine the proper depth of the light box.  Once again we were pushing the envelope because we wanted the sections to be relatively thin.

With the basic parameter established we gave a lot of consideration to the construction of the overhead units.  They would need to be strong to safely hold the large amount of weight, and all critical connections would need to have multiple screw connections to eliminate any possibility of problems.  The units themselves would be designed from the start with the approach that any kind of failure would not be a possibility.  This design and engineering was enhanced through the use of our CNC laser and our CNC press brake.  The two machines enable us to cut and fold virtually any type of plate, bracket, or gusset we could image, in our choice of aluminum or steel.  This allowed us to engineer the sections way beyond the recommended requirement for a hanging structure of this configuration.

Once design and engineering of the units was complete manufacturing and assembly was relatively quick.  It required a longer amount of time to prepare and rig the ceiling of our manufacturing facility to test hang the units.  It was a lot of trips up and down on the scissor lift, now however we have a good test hanging area.  The units were finished and test hung to check all components and provide experience on how the spacing plates would hold and how the legs needed to be erected and attached.

Throughout the entire process of design and engineering of the booth, packing and shipping was a constant consideration.  AGAM made the decision that we were going to keep the booth in the largest pieces possible, and use large carts to ship the booth.   The choice of large sections on carts meant that the booth would require a dedicated truck.  It also meant that the booth would have to be shipped directly to the show floor.  Shipping dedicated truck and directly to the show floor allowed us to minimize the amount of packing material needed (no crates).  It also enabled us to cut down the amount of time required to pack and unpack the booth.  As a whole, the unpacking then the assembly of the booth as well as the tear down and repacking of the booth ended up being a fraction of the time it would have taken to completely disassemble the entire booth.  So the savings on labor from complete assembly to complete dis-assembly to repacking of a crate was massive.  The savings on labor offset the cost of having a dedicated truck and shipping directly to show floor.  The equation also does not take into account the elimination of errors in assembly of a booth, as complex as this one, from pieces rather than large component pieces as we did.

Well, we had a hiccup; the truck carrying the exhibit through the Rockies hit an unusual severe snowstorm, and the arrival of the truck was delayed a massive 20 hours; but, thanks to these per-engineered components, to a dedicated crew, exhibit construction was completed 36 hours before show opening, allowing us to catch some rest, to relax and to enjoy a magnificent show by Cirque du Soleil.

Designing a Product Display Kiosk for AGAM’s Exhibit Booth

For the past 20 years AGAM has introduced new products and services to the trade show industry at the EXHIBITOR show.  Each year we build on our experience from past years.  If you were at the show in March 2012 and saw our booth, you may have noticed one area of focus that we devoted more attention to than in past years; our product display kiosks.  The following is a description of the design and fabrication process of the kiosks (pictured below on the trade show floor).

The first step to any well-focused design project is to understand objectives.  The primary goal for the kiosks was to function as a tool to feature our latest products and services. Because there were so many new and complex products to show we created separate “stations” to allow a flexible arrangement on the show floor and  included supplemental digital content to reinforce the product presentation.  Floor traffic can be unpredictable; therefore we wanted something that could adjust accordingly.  One large single kiosk would not allow this option.  Also, the newest addition to our service capabilities profile is our custom sheet metal design and manufacturing.  We decided our kiosk design should highlight this capability.

After identifying these objectives for our product display kiosks, we started formulating ideas and sketching a variety of options.  As a team, we reviewed the drawings and voiced opinions on what we thought would or wouldn’t work and why. This process helps us understand expectations and reveals insight on what the final solution needed to be.  Adjustments were directly modeled in the computer.    This allowed us to assign accurate dimensions and see the real proportions of the design.

After settling on a single semi-developed design, we built a mock-up.  Proportions may look correct on-screen, but nothing substitutes being able to see and touch the design in full-scale. The photo below is of our mock-up made with cardboard.    From this, we identified some further adjustments needed.

We then used the computer model to create the manufacturing data.   We  use the computer model and process it using our “unfold” software.  This program takes into account the material properties, thickness, angle, and exact tools that will be used to form the part in order to generate the correct cutout shape and size.  This is important because metal stretches when bent.  The computer  calculations assure precision of our finished part with a degree of accuracy measured  in 1000ths of an inch.  All bends are processed through a simulator to double-check for the risk of possible collisions or interference at the machine.  Once everything is confirmed, pieces are cut on our laser cutter.  This happens very fast and we are able to start forming our first “working” prototype almost immediately.

With our first real prototype, we can test the kiosk as well as the manufacturing process.  One important aspect we discovered was the space for the iPad screen needed to be larger.  Contact with the sheet metal was causing interference with the touch response.   From this point, the design is in its “final form.”  We went through all product groupings and made a unique layout configuration for the kiosk upper shelves that optimized each product presentation.

At this point, production took on full speed ahead.   All 5 kiosks and the parts were cut and bent.  To add color and protect the finish, everything was powder coated.  And finally, each kiosk was test assembled.

It is vital to showcase your products in an appropriate custom display that will grab your audience’s attention.  Our goal to showcase our latest products and services was accomplished through the use of custom display kiosks which proved to be effective during the show.   Visitors were enticed to handle the sample products, ask questions, and to visit each kiosk. This hands-on presentation was a successful approach in providing the comprehensive overview of our capabilities, products and services that we wished to share with visitors at the show.

If you have a custom project, feel free to contact us to discuss at

AGAM Attended the SolidWorks World 2012 Convention

AGAM Attended the SolidWorks World 2012 Convention

AGAM Attended the SolidWorks World 2012 Convention


Recently, AGAM sent one of our Industrial Designers to attend the SolidWorks World 2012 Convention in San Diego, California. The San Diego Convention Center is located right on the coast, which provided a beautiful backdrop for this spectacular convention. It was a three-day show, packed with guest speakers, training sessions, and demos of new products.

AGAM Attended the SolidWorks World 2012 Convention

Keynote speaker, Mike Rowe, from the television show, Dirty Jobs, delivered an inspirational message to designers during the SolidWorks World 2012 Convention.

Day-to-Day At SolidWorks World 2012 Convention

Every day started off with a general session, which included guest speakers and interviews. The highlights of the convention were the two motivational speeches provided by the keynote speakers. Mike Rowe, from Dirty Jobs, delivered the first speech. His had a positive message saying that designers are the connection between blue-collar and white-collar workers. The second speech was an interview with Tony Fadell, co-creator of the iPod and more recently, The Nest, a self-learning thermostat designed in SolidWorks.

AGAM Attended the SolidWorks World 2012 Convention

Keynote speaker, Tony Fadell, explained how he designed this self-learning thermostat, The Nest, in SolidWorks at the SolidWorks World 2012 Convention.

Most of my time during the 3 days was spent in a variety of training sessions. The presenters were professional and informative with topics ranging from modeling essentials to advanced tools and techniques. There was something for everyone, from the beginner to the veteran user. AGAM found interests in many sessions, and often times torn between more than one. Thankfully, all session were recorded and will be available online.

AGAM Attended the SolidWorks World 2012 Convention

This off-road truck was a main attraction at the SolidWorks World 2012 Convention because it was designed using the distinguished program.

Offerings at SolidWorks World 2012 Convention

Besides training sessions, there was an exhibitor pavilion, which gave the AGAM industrial designer the opportunity to network and learn about new products and technologies. The product showcases were a great way to see what people were doing with SolidWorks. People had used SolidWorks to design everything from guitars to off-road trucks.  However, AGAM’s favorite was an autonomous robot called Nao (pronounced “now”). Nao can do anything, from holding a conversation, to dancing, to playing soccer. Check out the RoboCup for some robot soccer action.

AGAM Attended the SolidWorks World 2012 Convention

Click on image above to view a video of the Nao at SolidWorks World 2012

Overall, AGAM would recommend SolidWorks World to anyone that uses his or her products.  It is such a diverse program that no one can know everything about it, and even if you did, they’re always coming out with new features and improvements. Talking to other users and listening to the experts was a great way to learn and improve AGAM’s skills. So, hats off to the SolidWorks team, and AGAM can’t wait for the opportunity to go again!

AGAM Can Build You A Door Solution

As innovative designers at AGAM, we are constantly creating new extrusions and accessories to benefit our customers. The AGAM Aluminum Modular Display System’s components interlock to build attractive exhibits, displays, store fixtures, office environments or anything you imagination and creativity will allow! Email us at or give us a call, toll-free, for more information at 1-800-645-0854.

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AGAM will be at EXHIBITOR2012

AGAM will be at EXHIBITOR2012

AGAM’s booth at EXHIBITOR2012


AGAM offers unparalleled manufacturing and specialized fabrication services for both large-scale and small-scale projects. AGAM now functions out of a vast, 110,000 square foot production facility located in Elkridge, Maryland. Since the move, AGAM provides all its services under one roof in the United States. With state-of-the-art equipment and highly trained production specialists, AGAM provides fast turnaround schedules and precision fabricated products for all our clients.

AGAM Works to Create Booth for EXHIBITOR2012

In six weeks, AGAM will be exhibiting at Exhibitor2012 in Las Vegas, Nevada. Gearing up for a trade show is no little feat around here. But, because we manufacture an aluminum modular display system, it is pretty much guaranteed that we are going to have a cool booth right? Right! All the materials (minus the SEG fabric) and resources are available at our plant. From brainstorming to designing, building to shipping, it all happens right here.

Contributions to the Unique Design of the EXHIBITOR2012 Booth

Over the past couple of weeks, the booth has been design and the building process has begun. Another unique factor that plays into the creation of our booth is that everyone at AGAM will have contributed to the final product in some way.  Whether it is lending an innovative idea during the planning process or making a part during the building process, the final product is a team effort.

Our booth is 20 feet by 30 feet, featuring a hanging cube expanding our exposure and it is 20 feet high. We have 2600 square feet of SEG fabric graphics, backlighting, product kiosks, demo products, and a sample table featuring our extrusion portfolio. Our goal is to ensure that visitors gain quality insight on the services, innovative products and solutions that AGAM has to offer.

If you’re attending Exhibitor2012, March 5–7, 2012, come on by, we are at booth #1663. AGAM employees, Oscar, Theron, Troy, Tamas, and Justin will be present as well as Founder and President, Xavier Decludt. Stop by, we would love to meet you. See you in Las Vegas!

AGAM Can Help Build the Exhibit of Your Dreams

As innovative designers at AGAM, we are constantly creating new extrusions and accessories to benefit our customers. The AGAM Aluminum Modular Display System’s components interlock to build attractive exhibits, displays, store fixtures, office environments or anything you imagination and creativity will allow! Email us at or give us a call, toll-free, for more information at 1-800-645-0854.

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