Archive for the ‘ Exhibit Design ’ Category

AGAM Design of the Week: Verizon

AGAM Design of the Week: Verizon

AGAM Design of the Week: Verizon

With the AGAM System, design possibilities are infinite. So, to help with creative inspiration, AGAM wanted to stoplight some of our favorite designs to help you visualize what is possible with our system.

Using the FH2001 Extrusion for the Verizon Exhibit

The intention of this design idea was to capture Verizon’s brand identity into a physical form. In addition to form, close attention would need to be paid to color schemes and distribution.

By using the new FH2001 extrusion, which was designed for constructing lightboxes, AGAM built four different structures: a red check, representative of Verizon’s logo, which runs through the three black ascending boxes. In addition, the Verizon logo was placed on the third box.

AGAM uses SEG and LED to Complete the Look

The frames were designed with extrusions made for silicone-edge-graphics (SEG), so they can be quickly modified and switched out to update the look.

The red check was designed to be backlit using LED strips and the aluminum frame is powdercoated black to provide contrast while staying within Verizon’s color scheme. The checks is supported by three vertical posts that are bolted through the FH2001 frame and hidden inside of each of the black boxes. For proper installation and connections, customer miter connection was used to hold the frame together.

AGAM Design of the Week: Verizon

AGAM Design of the Week: Verizon

Additions to the Verizon Exhibit

In front of the structure is a simple display table that can be used for product demonstrations and information. It can also be easily modified to accommodate other AGAM accessories such as iPad mounts, literature holders, and monitors mounts. This type of display is perfect, not only for tradeshow environments, but also as a semi-permanent store fixture or point of purchase display for Verizon retail locations.

AGAM Design of the Week: Verizon

AGAM Design of the Week: Verizon

AGAM Can Build an Exhibit For You!

As innovative designers at AGAM, we are continually creating new extrusions and accessories to benefit our customers. The AGAM Aluminum Modular Display System’s components interlock to build attractive exhibits, displays, store fixtures, office environments or anything you imagination and creativity will allow! Email us at or give us a call, toll-free, for more information at 1-800-645-0854.

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2014 Trends at AGAM

During 2014, at AGAM, we were confronted to a large number of creative designs to be fabricated with the AGAM System. Our teams of Industrial Designers and Project Coordinators were able to provide fully engineered solutions to our clients as well as support the fabrication specialists in the plant. We asked the teams what some of their favorite projects were for 2014. Check out what they said!

AGAM’s Aluminum Cladding System

Booth Solutions Using Aluminum Cladding System

Jonathan Knight and Theron Williams worked on a large-scale exhibit at the beginning of 2014 that highlighted AGAM’s Aluminum Cladding System. The Aluminum Cladding System creates a bold and contemporary interior environment, perfect for booths that are trying to stand out in the crowd.

Jonathan and Theron built two structures, within a two-week turnaround. The structure was 16 feet tall by 70 feet wide, including two large conference rooms. This exhibit was significantly larger than typical booths.

2014 Trends at AGAM

AGAM Aluminum Cladding System

Once the structure was drawn, and the customer approved it, Jonathan and Theron specified flat black powder coating that gave the exhibit an architectural and contemporary look.

Possible Customizations with Aluminum Cladding System

The innovative system of interlocking brackets and panels allows for tool-free assembly on a VS45 extrusion frame. AGAM’s state-of-the-art production facility includes the latest manufacturing technologies that fully customize sizes and finishes to your exact specifications.

The Aluminum Cladding System is no different. AGAM has a water jet laser that allows the customizations of the aluminum panels. The laser can cut out graphics, emblems, or logos to take your booth to the next level and make you stand out from your competitors. We understand why Jonathan and Theron chose this project as their favorite for 2014! What are your thoughts?

Specialty End Milling for Customizable Designs

Booth Solutions Using Specialty End Milling

Gabriel Baleanu and Alexandra Hart worked on another large-scale exhibit in 2014. However, they adapted their extrusions for fabric panels using AGAM’s Specialty End Milling. Specialty End Milling results in creating intricate and visually appealing designs.

Gabriel and Alexandra created a 30-foot wide by 40-foot long structure that required a lot of custom work with fabric panel extrusions. The customer wanted fabric panels running along either side of the display as well as on the ceiling. However, there was no easy way to connect the canopy to the larger panels, so they had to use the Specialty End Milling to adapt the extrusion for fabric.

How Does Specialty End Milling Work?

Specialty End Milling is the action by which the end of the extrusion can be milled to different shapes, using various cutting heads. In this case, the extrusion was running the wrong way. So, Gabriel and Alexandra milled off the fin to get it to fit flush against the panel. By milling off the fin, this allowed them to provide support while also giving the impression that the panel was floating.

Gabriel and Alexandra were successful in completely this customized panel after communicating with the client and creating various line drawings before producing the final product.

2014 Trends at AGAM

2014 Trends at AGAM

Drawing and Designing a Back Wall with SEG Fabric

Adaptable Booth Solutions for AGAM Client

Carla Cortbawi and Seth Grove worked on creating a back wall that highlighted the use of SEG fabric in 2014. What made this project standout to them was that the client wanted the wall to be adaptable to different sizes. So, Carla and Seth created a 30-foot wall that could break down into a 20 by 10 and a 10 by 10, allowing for versatility and reusability for their client.

2014 Trends at AGAM

30×10-foot Back Wall with SEG Fabric

2014 Trends at AGAM

20×10-foot Back Wall with SEG Fabric

2014 Trends at AGAM

10×10-foot Back Wall with SEG Fabric

Along with the adaptable back wall, the client wanted monitors to be flush with the fabric. So, Carla and Seth created an inner structure within the wall. The client also wanted access to the monitors, so the team had to fit a door into the SEG fabric to access the monitors from behind, which was something new in 2014.

Client Visit and Collaboration with AGAM

While AGAM teams are in constant communication with the clients, it is sometimes difficult to communicate ideas over the phone. In this case, the client flew down to AGAM’s plant to meet with Carla and Seth to finish ironing out the details. While the client was at AGAM, Carla was able to complete the drawings due to collaboration on the stop. Carla and Seth completed the project within the customer’s specifications. This project was a perfect opportunity to work closely with the client and to strengthen what looks like a promising beneficial and long lasting relationship.

AGAM’s Capabilities All-In-One Project

We’ve highlighted the Aluminum Cladding System, the Specialty End Milling Solutions, and SEG Fabric. But now, we are going to focus on a project that highlights a variety of AGAM’s capabilities.

SEMA Show and AGAM

Adam Frederick and Oscar Sandoval worked with a client who, every year, creates a new design and new theme for the SpeciSEMAalty Equipment Marketing Association (SEMA) show. SEMA is a trade association consisting of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, re-stylers, car clubs, race teams and more. These individuals buy, sell and use all kinds of specialty parts and accessories to make vehicles more attractive, more unique, more convenient, faster, safer, more fun and even like new again.

Adam and Oscar used AGAM System’s powder coating, SEG fabric, and aluminum to create the client’s display. One of the main focuses was “hiding” the structure using SEG fabric to cover the extrusions.

Client Understood AGAM System

Since the client was familiar with the AGAM System, Adam and Oscar did not have to re-engineer their rendering since they used the AGAM profile to create the exhibit. This 40 by 40 display highlighted AGAM’s FH1490 Extrusion that is used to hold SEG fabric. Another fun fact about this project is that the client’s exhibit design was nominated for best of show, and Adam and Oscar helped make that happen!

AGAM Works to Fulfill All Your Customized Display Needs

At AGAM, we do our best to make the customer’s visions come to life. The AGAM Aluminum Modular Display System is engineered around a broad range of extrusions and accessories. We use these components to build attractive exhibits, displays, store fixtures, office environments or anything your imagination and creativity will allow!

We can’t wait to see what 2015 has in store! If you have a design that you want to see brought to life, contact AGAM today! Email us at or give us a call, toll-free, for more information at 1-800-645-0854.

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Exhibitor2013 Engineering/Construction

This year, I was in charge of designing and building AGAM’s booth at EXHIBITOR 2013. In this 20’ x 30’ space, our objective was a strong architectural presence, an open and inviting floor, and to highlight new product developments such as Plikó with lights, the Aluminum Cladding System, and Cable Beam System.

From sketching to scale model, from rendering to final construction, we followed these goals. Each our concepts contained dynamic elements designed to add visual interest without detracting from the overall structure. One of the most important features in this year’s design was the lack of kiosks on the floor. Instead, we worked to integrated product displays into the columns.




The tower was the hub of the design, similar to a lighthouse indicating the path to a safe harbor. From there, three main spokes diverged outwards. They were built using our brand new Cable Beam System with a 40’ (12 meter) span and require no center support (see brochure here). Walls of the columns and tower were covered with our Aluminum Cladding System, an innovative way of covering vertical surfaces (see brochure here). The addition of the cladding to cap off the sides of the SEG covered columns created a very finished aesthetic.


On the Exhibit floor, we displayed Plikó, an ingenious, self folding, display with integrated backlit LED. There was ample room to walk around and to appreciate what visual impact these proprietary LED strips – made to AGAM’s specifications – can deliver.

On each column, we had bins full of gismos, all AGAM’s designed, engineered and made. Among these, an iPad Case + Swivel Mount, Push Button In-Line Connector, and other custom fabrication capabilities.

All inclusive, this exhibit incorporated nine new products – solidifying AGAM’s unchallenged position as a leader in innovation.


During the engineering and construction phases, I pulled from all resources and machining capabilities that AGAM has. The design required such things as custom plates (produced by our Laser Cutting Center), custom brackets (bent on a CNC Press Brake), and custom attachments like a reinforcement gusset welded to a steel plate. Every visible aluminum and steel part of the exhibit was powder coated for a clean and consistent finish.

There are some really talented individuals here at AGAM inside the production plant and I am still amazed at how things are made seamlessly – matching exact specifications in record breaking turnaround times.


I am honored to have led such a project and be part of a team of dedicated professionals in the various phases of design, engineering and construction of such exhibit.

Fellow exhibitors stopped by, even during setup and I could feel through their eyes their pride of seeing AGAM being a leading contributor to the success of the annual industry event. We, at AGAM, have really appreciated their compliments and comments and I take the opportunity of such blog to thank each and every one of them for that.

It was Coco Chanel – the diva of fashion – who once said, “You only have one opportunity to make a successful first impression”;   again, we did it.


If you would like some detailed fabrication CAD drawings, feel free to shoot me an e-mail at and let me know which format you like (SolidWorks, AutoCAD, or others).


Alexandra Hart
Industrial Designer

Exhibitor2012 Exhibit Engineering/Construction

In the design phase (for Exhibitor 2012) the decision to have the entire upper portion of the booth back-lit drove the initial layout and engineering of the overhead structure.  We ran experiments using LED light strips and fluorescent light fixtures.  Each type of light source had its pro and cons.  We decided to use fluorescent for several reasons: the first was the even and consistent light it provided across the entire tube length.  Then we could also mount the light fixture parallel to the fabric easily lighting the inside and the outside of the unit, doubling their effectiveness.  With the fixtures parallel to the fabric it positioned the fluorescent units right on top of our channel.

With the lighting fixtures on top of the channel, mounting them was extremely straight forward.  We chose small units with a single tube with a small diameter bulb (approximately ½ in.).  I believe that the fluorescent units would be best described as the ones you might see lighting the inside of an accessory counter at a store.  With the choice of the fluorescent units, we started to get a picture of what each section might weight with all the lights, cords, plugs, fabric and the aluminum.  We also preformed some tests to determine the proper depth of the light box.  Once again we were pushing the envelope because we wanted the sections to be relatively thin.

With the basic parameter established we gave a lot of consideration to the construction of the overhead units.  They would need to be strong to safely hold the large amount of weight, and all critical connections would need to have multiple screw connections to eliminate any possibility of problems.  The units themselves would be designed from the start with the approach that any kind of failure would not be a possibility.  This design and engineering was enhanced through the use of our CNC laser and our CNC press brake.  The two machines enable us to cut and fold virtually any type of plate, bracket, or gusset we could image, in our choice of aluminum or steel.  This allowed us to engineer the sections way beyond the recommended requirement for a hanging structure of this configuration.

Once design and engineering of the units was complete manufacturing and assembly was relatively quick.  It required a longer amount of time to prepare and rig the ceiling of our manufacturing facility to test hang the units.  It was a lot of trips up and down on the scissor lift, now however we have a good test hanging area.  The units were finished and test hung to check all components and provide experience on how the spacing plates would hold and how the legs needed to be erected and attached.

Throughout the entire process of design and engineering of the booth, packing and shipping was a constant consideration.  AGAM made the decision that we were going to keep the booth in the largest pieces possible, and use large carts to ship the booth.   The choice of large sections on carts meant that the booth would require a dedicated truck.  It also meant that the booth would have to be shipped directly to the show floor.  Shipping dedicated truck and directly to the show floor allowed us to minimize the amount of packing material needed (no crates).  It also enabled us to cut down the amount of time required to pack and unpack the booth.  As a whole, the unpacking then the assembly of the booth as well as the tear down and repacking of the booth ended up being a fraction of the time it would have taken to completely disassemble the entire booth.  So the savings on labor from complete assembly to complete dis-assembly to repacking of a crate was massive.  The savings on labor offset the cost of having a dedicated truck and shipping directly to show floor.  The equation also does not take into account the elimination of errors in assembly of a booth, as complex as this one, from pieces rather than large component pieces as we did.

Well, we had a hiccup; the truck carrying the exhibit through the Rockies hit an unusual severe snowstorm, and the arrival of the truck was delayed a massive 20 hours; but, thanks to these per-engineered components, to a dedicated crew, exhibit construction was completed 36 hours before show opening, allowing us to catch some rest, to relax and to enjoy a magnificent show by Cirque du Soleil.

AGAM Attended SGIA Expo 2011

AGAM Attended SGIA Expo 2011

AGAM’s booth at the SGIA Expo, October 19-21, 2011 in New Orleans, Louisiana.

Every year at the SGIA Expo, hundreds of exhibitors showcase a broad range of equipment available in the special printing and image technology market. The SGIA Expo brings thousands of attendees from around the world who want to get acquainted with leaders in the industry. The Expo was in New Orleans, Louisiana where AGAM exhibited alongside industry leaders such as Hewlett-Packard, Emerson, and Fujifilm.


AGAM at the SGIA Expo

AGAM Attended SGIA Expo 2011

Laser Cutting and Powdercoating all done at AGAM Plant in Elkridge, MD

AGAM’s booth is an example of what can be accomplished using the AGAM System. We designed, manufactured, and assembled our entire booth (excluding the printing of the SEG fabrics) at our new 110,000 square-foot plant right outside of Baltimore, Maryland. We do all of the cutting, punching, tapping, welding, bending, drilling and powder coating at our plant.

Therefore, the possibilities are almost endless at AGAM. Simply send us a sketch of your idea, and we will help you engineer your design with our system (free of charge, it is part of our service). We will then provide you with a quote. Once you have approved the quote, AGAM Aluminum Modular System will manufacture the design and send you a Ready-to-Assemble (RTA) kit. Alternatively, if you have already worked with AGAM and only need a few extra extrusions/parts we are happy to supply those as well.

AGAM Attended SGIA Expo 2011

Pliko, a tool-free collapsible SEG fabric display.

AGAM Attended SGIA Expo 2011

Mizo, a snap-together SEG display.









AGAM Interacts with Attendees at the SGIA Expo

AGAM Attended SGIA Expo 2011

Ettiene, AGAM’s Vice President of the Western Region, shows an attendee how we used SEG fabric corners to create the hanging cube above our booth

During the expo, AGAM had the opportunity to meet hundreds of these attendees, ranging from exhibit builders to fabric printers. Many attendees enjoyed handling our extrusion samples and imagining the display possibilities.

Our newest extrusions, the FH1490 Extrusion, and the FH1490 End Plate, which are used to create seamless Silicone Edge (SEG) fabric corners, have many capabilities. As an example of AGAM’s newest extrusions, we created a standing cube display and hanging cube above our booth.


Thanks for Stopping By and Come Visit AGAM Today

AGAM Attended SGIA Expo 2011

Xavier, AGAM’s President, talks with attendees about engineering their design idea with the AGAM System.

We want to thank everyone who stopped by our booth at the Expo. If you were overwhelmed by all the possibilities of the AGAM System, we would like to invite you to come visit us anytime and take a behind-the-scenes tour of how we fabricate and manufacture our products. AGAM Aluminum Modular Display System can provide quality products in a timely manner. As a company, we strive to exceed our customer’s expectations every day! Email us at or give us a call, toll-free, for more information at 1-800-645-0854.


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From a Rendering to AGAM Detailed Engineered Drawing

With the AGAM Aluminum Modular Display System, design possibilities are infinite. Moreover, if you have a design idea that you want AGAM to create, send over a CAD file, hand sketch, rendering, written description or parts list to help us understand your needs! We’ve even taken pictures drawn on napkins and constructions made of clay! We know inspiration can strike and be communicated in many different ways. Whatever your vision is, we will work with you closely to create your construction with sound execution.

AGAM Engineering and Execution of AutoCAD Renderings

Rendering to AutoCAD Drawing for a Client: Engineered with AGAM Aluminum Modular System

3D Rendering

One of our clients sent a very sophisticated 3D rendering of an exhibit- for quoting purposes. First, an AGAM team of designers worked on a CAD drawing, but without dimensions it was difficult to create a cut list.

With  AGAM’s aluminum modular by choosing dimensions and identifying parts.

AGAM Communicates with Clients to Make Improvements

How AGAM Creates and Executes With Your AutoCAD Renderings

CAD Drawing

From the line drawing, the Project Manager prepared a quote and sent it along with the drawing to the customer for their review and approval. The customer felt that AGAM’s engineered drawing matched their design requirements.

However, they also identified some potential improvements that would incorporate storage space. The improvements were to change the round table tops (as seen under the TVs) to square cabinets with doors to provide room in the booth for storage. Based on the client’s suggestions, AGAM produced another AutoCAD drawing, taking great care to incorporate their revisions and create a design for their needs.

AGAM Takes the Time To Create the Perfect Design

How AGAM Creates and Executes With Your AutoCAD Renderings

AutoCAD drawing of the final booth design, engineered with the AGAM System

The final booth not only matched their original look but AGAM was able to refine and configure it to their exact requests. No matter what type of “file” AGAM receives from its clients, we give the proper consideration to each of your component’s strength and use. If you need help designing a booth or any other modular display, AGAM Aluminum Modular Display System can provide quality products in a timely manner. As a company, we strive to exceed our customer’s expectations! Email us at or give us a call, toll free, for more information at 1-800-645-0854.

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How to Create Seamless SEG Fabric Corners at AGAM Aluminum Modular System

In these times of ever changing marketing needs, AGAM strives to develop display equipment. And with AGAM Aluminum Modular System, design possibilities are infinite. So, to help with creative inspiration, here is a design idea that AGAM has developed, which doubles a visual message while using the same amount of space and hardware.

AGAM Extrusions Needed to Create a Seamless SEG Fabric Corner Cube

The cube was created as a scaled down demonstration for SEG fabric corners for trade shows. With constantly increasing success and popularity, the SEG Fabric Corner cubes have evolved into a more versatile design element used with many of our clients.How to Create Seamless SEG Fabric Corners at AGAM Aluminum Modular System

AGAM Extrusions Utilized for the SEG Fabric Corner Cube

  • AGAM Aluminum Modular System Extrusion FH451(8 pieces)
  • AGAM Aluminum Modular System Extrusion FH1490 (4 pieces)
  • AGAM Aluminum Modular System Extrusion CBX42 Connectors (16 pieces)
  • AGAM Aluminum Modular System Extrusion FH1490 End plates (8 pieces)

Below are the basic steps of creating a seamless SEG fabric corner cube display. It is important to understand the core components of how they must fit together.  Then, we will show you how this technique can be applied to different design instances that deliver truly breathtaking results.

3-Step Assembly with AGAM Extrusions to Create Seamless SEG Fabric Corner Cube

The FH1490 Extrusion and the FH1490 End Plate combined with the FH451 Extrusion and skinned with SEG fabric, allow designers to create stunning and dramatic cube designs. Below are the instructions on how to assemble the Seamless SEG Fabric Corner Cube using AGAM extrusions.

AGAM Extrusions to Create Seamless SEG Fabric Corner Cube Step 1: Understand the Core of the Cube

  • There are only three major components:FH451 Extrusions (8 pieces) for the horizontal posts
    • FH451 Extrusions (8 pieces) for the horizontal posts
    • FH1490 Extrusions (4 pieces) for the vertical posts
    • FH1490 End Plates (8 pieces)

How to Create Seamless SEG Fabric Corners at AGAM Aluminum Modular SystemHow to Create Seamless SEG Fabric Corners at AGAM Aluminum Modular System How to Create Seamless SEG Fabric Corners at AGAM Aluminum Modular System





AGAM Extrusions to Create Seamless SEG Fabric Corner Cube Step 2: Connecting the Extrusions

  • The FH451 have CBX42 Connectors (16 pieces) installed on each end
  • Connect the FH451 horizontal beams to the FH1490 vertical posts by tightening the CBX42 Connectors
  • Slide the FH1490 End Plate (8 pieces) into the internal cavity on the top and bottom of the FH1490 vertical posts.
  • Tighten the end plates on the FH1490 extrusion with a screw.

How to Create Seamless SEG Fabric Corners at AGAM Aluminum Modular System

How to Create Seamless SEG Fabric Corners at AGAM Aluminum Modular System

AGAM Extrusions to Create Seamless SEG Fabric Corner Cube Step 3:  SEG Fabric

  • Design an image that lends itself well in a spanned format. For example, the image below was used for our EuroShop 2011 Exhibit.
  • After a graphic has been decided, divide it into four equal parts (these will be printed by your SEG provider)

One you have the SEG fabric in hand, install it in the correct sequential order into the sides of the aluminum frame and you’re done!How to Create Seamless SEG Fabric Corners at AGAM Aluminum Modular SystemHow to Create Seamless SEG Fabric Corners at AGAM Aluminum Modular System

Versatility of AGAM’s Seamless SEG Fabric Corners

At AGAM, we strive to fabricate displays that can be used for various purposes. And with the Seamless SEG Fabric Corners, it’s nothing different. Since each panel is independently printed and installed, you are able to easily change the visual message by reprinting the panel. This will save you money while also saving resources and making it a much more eco-responsible choice.

The custom designed, fabricated and welded floor base, which supports the angled cube, can create a visual focal point for any modern entryway environment. The Seamless SEG Fabric Corners can become a visual focal point at tradeshows as well as in corporate lobbies, an upscale retail location, or even a public atrium.

But, for a truly stunning statement, use overhead cubes as your primary exhibit message area. Not only is this signage visible from just about anywhere on the show room floor, but also the aluminum framework is lightweight and SEG fabric can easily be installed.

Finally, we have seen retail environments use overhead cubes to display messages about their products. The outside of the display attracts customers to a certain area of the store while the inside provides more detailed information about the products. Hanging the cubes is a great way to save floor space for other displays while simultaneously conveying an effective message.

How AGAM Modular Display Systems Have Used the Seamless SEG Fabric Corners

How to Create Seamless SEG Fabric Corners at AGAM Aluminum Modular System

AGAM created colorful lanterns that were incorporated into the design of our EuroShop exhibit. Granted, you’ll need qualified electrical personnel to handle the wiring, but if you have these resources, it’s easy to create a stunning ambiance with simple aluminum framework and the right SEG fabric.

Check out the Product Information Sheet PDF for additional info about seamless SEG fabric corners.

AGAM System Provides Customized Solutions

AGAM Aluminum Modular Display System can provide quality products in a timely manner. As a company, we strive to exceed our customer’s expectations every day! Email us at or give us a call, toll free, for more information at 1-800-645-0854.

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