Archive for December, 2012

AGAM’s PX8000 Snowflake Holiday Greeting

Using a universally accepted icon of the holiday season, I created a paper craft snowflake cleverly based on two PX8000 extrusion profiles. A secondary design component, a "barn door" card, was developed to surround and protect the paper craft snowflake inside the envelope. After the card is open, it subtly reveals the paper craft PX8000 snowflake behind a translucent holiday insert sheet.

This year AGAM decided to re-think the company holiday greeting card.  We had noticed in the past few years that electronic greeting cards had disappeared and that the traditional mailed card had become more blended. It was time to re-think the process. Design is differentiation, and being the person in charge of this project, I wanted to convey several important core principles of the AGAM brand promise:  sophistication, exclusivity and originality.

This was a beautiful opportunity to remind our clients that AGAM is a company that truly embraces both creative collaboration and out-of-the-box thinking.

Utilizing a simple slit on either the top or bottom of the two PX8000 extrusion profiles, the two printed components slide together to form its unique snowflake assembly. On the right side of each PX8000 extrusion profile are word cloud designs.With a universally accepted icon of the holiday season – a singular snowflake –  I created a paper craft snowflake cleverly based on two PX8000 extrusion profiles.  Well known within AGAM, the PX8000 extrusion is very significant as it was the first signature AGAM product early in the company’s history. In fact, the PX8000 profile shape still exists in the company logo even today.

Starting in late October, I had a very basic idea of the paper craft snowflake and created several prototypes.  Crude and hand-cut, these early prototypes helped me discover that the assembly aspect of the paper craft was more than a good idea — it was completely possible to produce.  As time went by, these early prototypes became more advanced and possible messages began to take shape on the cards.  And both paper stocks and translucent envelopes were being evaluated.

Early Holiday Card Snowflake PrototypesBy mid-November, final metallic Pantone colors had been selected, the word cloud messages had been carefully crafted and the project was ready for press.

The Final PX8000 Snowflake DesignCareful attention was paid to the snowflake’s paper selection. A stock was needed that not only could be strong enough for the paper craft to stand up on its own, but also able to hold a rich metallic PMS solid extremely well during printing.  Since heavier ink densities tend to become difficult for presses to hold fine typographical detail, the stock needed to allow for truly excellent coverage.

A secondary design component, a “barn door” card, was developed to surround and protect the paper craft snowflake inside the envelope.  The “doors” open in the front of the card from the middle (one to the left and one to the right). After the card is open, it subtly reveals the paper craft PX8000 snowflake behind a translucent holiday insert sheet.

As with any offset ink-based print project, the devil is in the details.  With all the fabrication subtleties of this project, it took a collaborative team of very experienced press operators and production specialists to print, emboss and laser die cut both the paper craft snow flake and its related “barn door” card.  And while laser die cutting is more expensive and time-consuming than other traditional die cutting processes, it gave the snowflake a truly precise and technical look.  When something looks effortless and simple, it usually means that a lot of thought went into every aspect of the design experience.

With its modern and stylish metallic ink with a contrasting orange logotype, precision laser die cut shape and most importantly — its innovative modular design — the paper craft holiday greeting card serves as a reminder of AGAM’s unwavering commitment to deliver sophistication, exclusivity and originality to our clients.

Never settle for average when you can achieve the extraordinary.

If you have any questions about the card feel free to email or leave a comment.

Justin Worsley
jworsley@agam.com
Multimedia Designer
AGAM
http://www.agam.com
1-800-645-0854

%d bloggers like this: